In October 2004 we witnessed Google double the amount of files it spidered. With 8 Billion plus web pages held in its database, you would think that your website is just a drop in the ocean, but its not!

Search Engine Optimisation (SEO) is the practice of creating or modifying a web site so that it can be properly read and indexed by search engines. 'True' Search Engines, such as Google or Yahoo! send computer programs known as "spiders" or "robots" to scan your website. An optimiser's task is to understand how to present these spiders with the information they are looking for in order for the search engines to determine the value of your web site.

Search engine optimisation success is largely dependant upon the keywords required. Website Performance Report thoroughly analyzes keyword usage of a web page and scores how well those keywords are used to meet the factors of a valuable page search engines are seeking.

So what makes my site more searchable?
Only intelligent keyword choices, well written source code and relevant content presented clearly to both the user and search engine alike will achieve good, long term results.
Once you start optimizing your pages it is essential to test how well you have met the crucial factors that make a high ranking page.